Effective Behavioural Science Solutions For ALL

Over 15 years of trusted expertise in applied Behavioral Science

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Expilab - effective behavioural solutions for all

Expilab is a dedicated boutique agency offering behavioural design and consumer research services

In partnership with leading organizations globally

Expilab - driving meaningful change through application of Behavioural science

We build lasting partnerships founded on expertise, innovation and shared commitment to driving meaningful change, through the application of Behavioural Science.


What sets us

Fully embedded teams

Our model is based on integrated and committed teams who focus on your project full time working closely with you and your stakeholders. Same team across the whole engagement.

Clear, ambitious goals

We help create category-leading customer experiences and products by clarifying KPIs, customer and business objectives upfront.

Agile, flexible approach

We adopted agile, sprint based ways of working to align better with your development teams while keeping systematic and academically rigorous approach to application of behavioural science

20-days to market testing

For most projects where our team works on building behaviourally informed product concepts, we complete concept design early to start testing and validating before development starts

End-to-end solutions

We pride on being able to offer end-to-end behavioural design support from concept development and behavioural diagnostics to in-field testing using our own digital research platform

Ongoing work, transparent

Instead of making big presentations, we focus on working closely with you so that you can see actual ongoing work at every stage of the process. Creating effective solutions is challenging enough so we better focus on designing and testing before making big reveals.

Success delivered to clients


Increase in Customer Service marketing script performance


Increase in CTR of a marketing campaign for a banking product


Annual savings due to behaviourally optimised online payment process


New BeSci infused message house assets developed in 3 weeks

Our Services

Complex Challenges.
Simple Solutions.

We believe in Behavioural Science as a powerful tool to address complex challenges and foster positive change for the customer.


Consumer Research and Behavioural Experiments

Uncover, understand and test the hidden aspects of customer behavior and multi-channel customer experiences leveraging millions of participants from 100+ countries

Behavioural experiments & surveys

Product concept testing

Communications testing (marketing and public policy)

Cross-channel research: CX-UX-BeSci Fusion (NEW)

Behavioural Design & Consulting

Grow your business and create superior customer experiences with evidence-based behavioural design of products, policy interventions, processes and customer experiences

Behavioural design (HCD + BeSci)

Express behavioural audits & reports

Consulting & Advisory (timeboxed engagements)

Simulation & Prototype Testing

From benchmarking your customer journeys vs your competitors to exploration & testing of your product concepts or processes, we created a dedicated sandbox environment tailored to your digital needs.

Customer journeys simulation & benchmarking

Product prototype testing

Realistic simulations of consumer environments (online banking, insurance, e-commerce, search engines ...)

Programming of complex behavioural experiments (multivariate testing)

Training & Capability Building

We will help your team to get a better understanding of how applied behavioural science and behavioural insights can help your company to improve customer experiences and grow.

Subject matter expert talks

Workshops and training

Tools and toolkits

Working with Expilab has been a great experience. We collaborated in two complex projects with a global scope, and from brief to execution they were great collaborators, bringing to the table strong behavioural science expertise and integrated with our team seamlessly.

The showed great work ethic and attention to detail, helping us deliver insightful, innovative work for our clients.

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Expilab provided my client with a one-stop solution for programming and running behavioral science experiments for research purposes. They provided high-quality services and saved us time. It has been great to work with Expilab's team. I highly recommend them.

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I've had the pleasure of working closely with Andrew over the last 2 years. He's provided invaluable behavioural science expertise and input throughout this time, ranging from in-depth behavioural experiments to quick behavioural audits of proposed features and UX. His work has enabled us to implement best-in-class, informed and strategic consent solutions across both digital and face-to-face channels

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Working with Andrew and his team from Expilab about a year ago was an absolute pleasure. We teamed up on several projects for a global brand, their role was crucial in developing the strategic direction of the programs we worked on by conducting primary market research.

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We found Expilab very helpful and approachable. They helped us design complex online experiments and continued to be supportive throughout the project. We would happily use them again!

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Expilab have assisted me with the panel management for my dissertation research, and they have done an excellent job. Andrew and his team have been extremely professional and reliable, always available and responsive even when I decided to add some last minute features to my survey. Highly recommended.

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Working with Expilab has been a great experience. We collaborated in two complex projects with a global scope, and from brief to execution they were great collaborators, bringing to the table strong behavioural science expertise and integrated with our team seamlessly. The showed great work ethic and attention to detail, helping us deliver insightful, innovative work for our clients.

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It was a great experience working Expilab Research, Andrew always replies speedily and came up with qucik solutions for problem shooting. Thanks for the awesome job!

case study

Our Case Studies

Explore a curated selection of our projects to see results we deliver


How Spanish insurance company boosted in-app marketing campaign CTR from 3% to 30%.

Insurance company achieved more than just an efficient in-app engagement strategy that transformed a mere 3% click-through rate to an impressive 30%. They also gained a deeper understanding of the behavioural triggers and obstacles influencing user behaviour in the context of their online accounts. Through a combination of behavioural nudges - such as mental accounting and social proof - our targeted approach increased in-app digital interaction by a staggering 1000%.

public policy

Behavioural Experiments to Test CO2 Car Labelling: Shaping Vehicle Labelling Standards in the EU

Together with LSE, UOC, Tech4i2 and others, Expilab has co-delivered a project for the European Commission to improve consumer information and awareness about car ecological and CO2 labelling. The Expilab team has focused on co-design and execution of a set of online behavioural experiments across 10 EU countries involving 10,500+ participants. Behavioural experiments provided actionable insights for the design of effective consumer Eco CO2 labels capable of nudging citizens toward more sustainable transportation choices.


NHS Choices. Choosing a High Quality Hospital

A series of behavioural laboratory and field experiments exploring the impact of various behavioural nudges and, in general, of choice architecture on choices made by NHS patients and travellers were programmed and conducted using the Expilab web-platform. Decision process-tracing tools that allowed the collection of data about participants’ attention areas during the choice tasks were embedded into the design of the field experiments.


Using Gamification to Learn About How People Spend Money

Spending game is a research tool to study economic behavior of kids and adults through gamification. With the original idea coming from Dr. Heather Kappes from London School of Economics and Political Science (LSE), the spending game was co-designed and developed by LSE and Expilab.

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Our approach combines the power of Behavioural Science and Human-Centered Design to craft innovative products and experiences that resonate with what people truly want and need.

Get started now: Share your ideas for a no-obligation and friendly chat with us!


We deliver end-to-end 360-degree research solutions, managing everything from programming complex behavioural experiments to recruitment of participants and statistical analysis.

Tell us how we can help you. We can confidentially discuss your ideas without any obligations from your side!


Do you need participants for your experiments? We have access to 100M+ participants (panelists) from 100+ countries in the world.


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