Effective Behavioural Science Solutions For ALL
Expilab is a dedicated boutique agency offering behavioural design and consumer research services
In partnership with leading organizations globally
What sets us
Fully embedded teams
Our model is based on integrated and committed teams who focus on your project full time working closely with you and your stakeholders. Same team across the whole engagement.
Clear, ambitious goals
We help create category-leading customer experiences and products by clarifying KPIs, customer and business objectives upfront.
Agile, flexible approach
We adopted agile, sprint based ways of working to align better with your development teams while keeping systematic and academically rigorous approach to application of behavioural science
20-days to market testing
For most projects where our team works on building behaviourally informed product concepts, we complete concept design early to start testing and validating before development starts
We pride on being able to offer end-to-end behavioural design support from concept development and behavioural diagnostics to in-field testing using our own digital research platform
Ongoing work, transparent
Instead of making big presentations, we focus on working closely with you so that you can see actual ongoing work at every stage of the process. Creating effective solutions is challenging enough so we better focus on designing and testing before making big reveals.
We believe in Behavioural Science as a powerful tool to address complex challenges and foster positive change for the customer.
Consumer Research and Behavioural Experiments
Uncover, understand and test the hidden aspects of customer behavior and multi-channel customer experiences leveraging millions of participants from 100+ countries
Behavioural experiments & surveys
Product concept testing
Communications testing (marketing and public policy)
Cross-channel research: CX-UX-BeSci Fusion (NEW)
Behavioural Design & Consulting
Grow your business and create superior customer experiences with evidence-based behavioural design of products, policy interventions, processes and customer experiences
Behavioural design (HCD + BeSci)
Express behavioural audits & reports
Consulting & Advisory (timeboxed engagements)
Simulation & Prototype Testing
From benchmarking your customer journeys vs your competitors to exploration & testing of your product concepts or processes, we created a dedicated sandbox environment tailored to your digital needs.
Customer journeys simulation & benchmarking
Product prototype testing
Realistic simulations of consumer environments (online banking, insurance, e-commerce, search engines ...)
Programming of complex behavioural experiments (multivariate testing)
Expilab provided my client with a one-stop solution for programming and running behavioral science experiments for research purposes. They provided high-quality services and saved us time. It has been great to work with Expilab's team. I highly recommend them.
I've had the pleasure of working closely with Andrew over the last 2 years. He's provided invaluable behavioural science expertise and input throughout this time, ranging from in-depth behavioural experiments to quick behavioural audits of proposed features and UX. His work has enabled us to implement best-in-class, informed and strategic consent solutions across both digital and face-to-face channels
Digital Privacy & Programmes Lead
Working with Andrew and his team from Expilab about a year ago was an absolute pleasure. We teamed up on several projects for a global brand, their role was crucial in developing the strategic direction of the programs we worked on by conducting primary market research.
We found Expilab very helpful and approachable. They helped us design complex online experiments and continued to be supportive throughout the project. We would happily use them again!
The King's Fund
Expilab have assisted me with the panel management for my dissertation research, and they have done an excellent job. Andrew and his team have been extremely professional and reliable, always available and responsive even when I decided to add some last minute features to my survey. Highly recommended.
Executive Coach, Former Regional Director
Working with Expilab has been a great experience. We collaborated in two complex projects with a global scope, and from brief to execution they were great collaborators, bringing to the table strong behavioural science expertise and integrated with our team seamlessly. The showed great work ethic and attention to detail, helping us deliver insightful, innovative work for our clients.
Former Consulting Partner
It was a great experience working Expilab Research, Andrew always replies speedily and came up with qucik solutions for problem shooting. Thanks for the awesome job!
Our Case Studies
Explore a curated selection of our projects to see results we deliver
Using Gamification to Learn About How People Spend Money
Spending game is a research tool to study economic behavior of kids and adults through gamification. With the original idea coming from Dr. Heather Kappes from London School of Economics and Political Science (LSE), the spending game was co-designed and developed by LSE and Expilab.
NHS Choices. Choosing a High Quality Hospital
A series of behavioural laboratory and field experiments exploring the impact of various behavioural nudges and, in general, of choice architecture on choices made by NHS patients and travellers were programmed and conducted using the Expilab web-platform. Decision process-tracing tools that allowed the collection of data about participants’ attention areas during the choice tasks were embedded into the design of the field experiments.
Success delivered to clients
Increase in Customer Service marketing script performance
Increase in CTR of a marketing campaign for a banking product
Annual savings due to behaviourally optimised online payment process
New BeSci infused message house assets developed in 3 weeks
Our approach combines the power of Behavioural Science and Human-Centered Design to craft innovative products and experiences that resonate with what people truly want and need.
Get started now: Share your ideas for a no-obligation and friendly chat with us!
We deliver end-to-end 360-degree research solutions, managing everything from programming complex behavioural experiments to recruitment of participants and statistical analysis.
Tell us how we can help you. We can confidentially discuss your ideas without any obligations from your side!
Do you need participants for your experiments? We have access to 100M+ participants (panelists) from 100+ countries in the world.
Working with Expilab has been a great experience. We collaborated in two complex projects with a global scope, and from brief to execution they were great collaborators, bringing to the table strong behavioural science expertise and integrated with our team seamlessly.
The showed great work ethic and attention to detail, helping us deliver insightful, innovative work for our clients.
Former Consulting Partner