Case Study
March 2014

Choosing High Quality Hospitals. NHS Choices.

The King’s Funds
London School of Economics and Political Science
IESE Business School

A study into the choices people make while finding the right hospital for them.


Engaging and enjoyable (pre-tested) game to play for kids

Adaptation to mobile/tablets devices for field testing purposes

Decisions and choices tracing with millisecond precision

Random or fixed condition allocation

Integration of complex survey instrument/scales



2000+ lab and online participants, England only

Publication of high impact policy report published by the King’s Fund

Publication at Harvard Business Review (Reutskaja, E., & Fasolo, B. (2013). It’s not necessarily best to be first. Harvard business review, 91(1-2), 3.)

Presentations of findings at EACR and SPUDM international conferences

It’s Not Necessarily Best to Be First

Harvard Business Review Article by Elena Reutskaja, Barbara Fasolo

Choosing a High-quality Hospital: The role of nudges, scorecard design and information

by Tammy Boyce, Anna Dixon, Barbara Fasolo, Elena Reutskaja

Case Studies

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NHS Choices. Choosing a High Quality Hospital

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